SUSTAINABILITY
Clothing is the medium. Humanity is the message. Everything we create is designed to reflect that belief. As a start-up & a growing brand, we have intentionally chosen partners who align with higher environmental & ethical standards. We aim to be as transparent as possible, no greenwashing or vague claims.
THE SUPPLY CHAIN
Garments:
Our garments are manufactured by Stanley/Stella (GOTS, GRS, OEKO – TEX & PETA certified).
Stanley/Stella is a European Manufacturer recognised for its commitment in using premium organic materials with responsible production practices.
As a member of the Fair Wear Foundation, Stanley/Stella commits to ethical manufacturing by improving working conditions, wages & labor protections across its entire supply chain.
Printing:
Our printing & finishing is carried out in the UK by I Dress Myself. I Dress Myself only use eco-friendly water-based screen-printing inks, are carbon negative across their entire business & partner with a local crafting group to ensure that any misprinted garments are put to good use.
OUR MATERIALS
We use:
- GOTS-Certified Organic Cotton – grown without harmful pesticides or synthetic fertilisers
- Recycled Cotton – reducing waste
- Ring-Spun combed cotton – creating stronger, longer-lasting garments
- Eco-friendly water-based screen-printing inks - safer for the environment, printers & end users
These materials are chosen not just for sustainability, but for quality, durability & feel.
THE REALITY
Sustainability is not a claim of perfection. Instead, we are intentional. We focus on:
- Reducing environmental impact
- Working with partners held to recognised third-party standards
- Choosing materials built for quality & long-term wear
It’s a work in progress & our approach will refine as we go.